"The 2004 election was more revealing. Bush's handling of the war and the economy was unpopular, yet Bush crushed Kerry in the all-important category of likability. A typical Zogby poll found that 57.3 percent of swingable voters would have preferred to have a beer with Bush. Sixty-seven percent of undecideds liked Bush, while 52 percent disliked Kerry. Hey, What's not to dislike?"
For fire år siden var det altså viktig at kandidaten skulle være "likandes" for å kunne bli president. I år ser det ut til at en ny sak er satt på den amerikanske dagsorden:
